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Call To Action

By: Giles Edwards
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  • Summary

  • Feel better about marketing™ The go-to podcast for anyone trying to make sense of the world of marketing, business and beyond. In an industry that is a minefield of utter bollocks, we aim to capture our heroes and allies from the front line to have a chin-wag with. It’s like Pokémon Go, with the single but vital exception that it’s not a short-term bandwagon of shite. UK TOP 2 | US TOP 50 | RELEASED FORTNIGHTLY
    ...Gasp! (Gasp Four Ltd.)
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Episodes
  • 141: Lessons in Creative Leadership with Coca-Cola’s Adam Ross.

    141: Lessons in Creative Leadership with Coca-Cola’s Adam Ross.
    May 31 2024
    This week we asked “Is Pepsi okay?” to bait and catch Coca-Cola Creative Lead, Adam Ross.

    Creative Lead for Coca-Cola across the ASEAN & South Pacific region, Adam is responsible for translating and elevating global core creative ideas regionally and locally, wrangling agencies around the world, and driving thought leadership across the business.

    So, gather on a Hilltop and listen as we sing on working on impactful campaigns for the Met Police, the power of brand and why it’s far from dead, “leaving loudly”, serendipity, the power of a great brief, going from agency to client side at Coca-Cola, Cantona, being an agency whisperer, balancing parenthood and leaderships and loads more.

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    Follow Adam on LinkedIn
    Listen to his sister, Vikki, on Episode 6 of Call to Action®
    Check out Adam’s Creative Sparks post each month
    And keep an eye out for Vikki’s Copy Safaris

    Timestamps
    (02:01) - Quickfire questions
    (02:56) - His first jobs and first proper job at MediaCom
    (05:05) - Tackling issues like knife crime and gun violence for the Met Police
    (08:29) - The role of serendipity in his career
    (13:07) - Transition to client-side at Coca-Cola
    (23:17) - Being an ‘agency whisperer’
    (26:08) - The power of a brief
    (31:15) - Leaving loudly
    (40:55) - Listener questions
    (51:38) - 4 pertinent posers

    Adam’s book recommendations are:
    Emotion by Design by Greg Hoffman
    Misfits by Michaela Coel
    Is This Anything? by Jerry Seinfeld
    Dave Trott’s books
    The Course of Love by Alain de Botton
    The Pleasures and Sorrows of Work by Alain de Botton

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    57 mins
  • 140: Unleashing your leadership potential with Scott ‘The Boom’ Morrison

    140: Unleashing your leadership potential with Scott ‘The Boom’ Morrison
    May 17 2024
    This week, we caught Scott ‘The Boom’ to shake-shake-shake the room.

    Cutting his teeth at Saatchi and Saatchi, Scott Morrison has run the Nike business at Wieden and Kennedy, and been CMO and Commercial Director at Levi’s, Activision and Diesel. Now he brings the Boom! to brands and leaders to Unblock, Unlock and Unleash commercial, creative or cultural impact that transforms business and individuals.

    Strap in as we wag chins on picking tomatoes, the power of stating intent, the magic of positive disruption, and the art of creating a movement. Scott's not just about making noise - he's about making a real impact. From quiet leadership lessons inspired by Nelson Mandela to the bold moves that drive businesses forward, Scott's got the playbook for success.

    Listen quick. Tic-tic-tic-tic...

    Follow Scott on LinkedIn, Twitter and Instagram
    Find out more about the Boom!
    Here’s the Boom! Book Club
    Read 10 ways future-thinking clients are bringing the Boom! to Business Unusual
    Scott's ISOLATED Talk Leadership Lessons from Marvin and Mandela

    Timestamps
    02:07 - Quickfire questions
    03:40 - His early jobs and career path
    06:19 - Importance of being open to serendipity in career choices
    13:39 - The importance of positive disruption in business
    21:29 - The "unblock, unlock, unleash" approach
    25:40 - Defining success and unblocking obstacles
    33:24 - Stating intent as a powerful leadership tool
    36:52 - Characteristics of impactful leaders and the concept of learning fast
    41:25 - Impactful leadership styles and the balance between quiet and loud impact
    45:37 - Listener questions
    51:38 - 4 pertinent posers

    Scott’s book recommendations are:
    The Mountain is You by Brianna Wiest
    The Ego is the Enemy by Ryan Holiday
    The Obstacle is the Way by Ryan Holiday
    The Road Less Stupid by Keith Cunningham
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    1 hr and 8 mins
  • 139: A front row seat at The Howard Gossage Show with ad land greats Steve Harrison and Dave Dye

    139: A front row seat at The Howard Gossage Show with ad land greats Steve Harrison and Dave Dye
    May 3 2024
    This week we sent off a coupon to catch 1960s advertising copywriter, Howard Gossage, through the eyes and work of Steve Harrison and Dave Dye.

    As a copywriter, Steve tamed more Cannes Lions in his discipline than anyone else in the world. He’s been on the show twice before, once guesting, once hosting, and is a great friend of …Gasp!. Dave is the true “art director’s art director”. Through his career he’s won everything, worked for the best agencies in the business, and the visual techniques he uses to squeeze every ounce of juice from an idea are frankly unparalleled.

    The pair have joined forces to pen and produce ‘The Howard Gossage Show’, a fitting celebration of the fun and fame peddling ad man; one of the industry’s lesser known greats.

    We gossip on Gossage’s showmanship, breaking conventions, having half an interesting conversation through his ads, writing to somebody, stunts, fame, and so much more. At a time when advertising is disliked and avoided by most people, his legacy feels even more important now than it was 60 years ago. So listen up.

    /////

    Here’s The Howard Gossage Show
    Follow Steve and Dave on LinkedIn
    Check out Dave’s Stuff From the Loft
    And Steve’s biography on Howard Gossage

    Timestamps
    (02:34) - Quick fire questions (Posh Spice or Persil?)
    (04:41) - How Gossage ended up in advertising
    (12:09) - Why now’s the time for a book about Gossage
    (20:50) - How he broke conventions
    (26:28) - People read what interests them
    (35:00) - The industry becoming hyper-serious
    (45:17) - Listener questions from Vikki Ross and Nick Asbury
    (52:00) - The Cannes Lions humour category
    (1:00:00) - A dedication to Alice Lowe and Phish Food

    Image of Howard Gossage credit: ©George W Dippel

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    1 hr and 4 mins
Management Marketing Career Success Economics
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